Small Industries Development Bank of India (SIDBI)
Only a structured approach can help to build a system, placing proper system will increase the productivity, this energy will convert into proven results
Client Overview
The Small Industries Development Bank of India (SIDBI) is a premier financial institution in India dedicated to supporting micro, small, and medium enterprises (MSMEs). SIDBI plays a crucial role in promoting economic growth and development by providing comprehensive financial and non-financial services to small businesses across the country.
With a mission to promote, finance, and develop MSMEs, SIDBI's initiatives and programs are designed to facilitate the growth and sustainability of small enterprises, contributing significantly to the broader economy.
Problem
SIDBI faced several challenges in maintaining an efficient online presence, which impacted their ability to engage with stakeholders, disseminate information, and provide services effectively. The key issues included:
Solution
We provided a comprehensive solution to overhaul SIDBI’s online platform, ensuring it meets modern standards of usability, functionality, and security. The key elements of the solution included:
Value Addition
POS, Inventory, Resource management, Appointments, Stock movement, Membership, CRM, Ecommerce – All these applications were deployed in a different environment and developed using different technologies.
We did a complete study of their USB and business process, based on which we had developed an extensive plan to merge all the solutions into a single window system using API’s, Data migration.
We were working on the entire solution for 2 years, out of which 12 months of dedication in developing the solution.
Around 30,000 customers data with their behaviours were monitored now, based on the available data, social media campaigns and ads campaign were launched.
Increase in sales, 12% Pilferage loss was controlled, Increase in customer appointment bookings.
Orders were on track; Supplier payments were tracked properly.
Result
The new website saw a significant increase in user engagement and positive feedback from stakeholders. Every month, 210,000 new users were attracted to the website, and 2.6 million events were recorded, indicating high user interaction. Integration with internal systems and the new CMS led to improved operational efficiency. There was also a notable increase in the number of online applications for various services. The implementation of an effective grievance handling system ensured timely resolution of complaints, significantly improving customer satisfaction. Additionally, the website adhered to all security standards and regulatory requirements, ensuring the safety of sensitive data.
2.6 million
were recorded monthly, showing high user interaction
210,000
new users were attracted to the website every month.
Conclusion
The transformation of SIDBI’s online presence was a crucial step in enhancing their service delivery and stakeholder engagement. By addressing the key challenges and implementing a comprehensive solution, including an effective grievance handling system, SIDBI is now better equipped to support the growth and development of MSMEs across India.
